Procter & Gamble plans to increase U.S. product prices to prepare for economic uncertainty and leadership transition. The consumer goods giant plans to increase prices on 25% of its U.S. products by mid-single digits to offset projected $1 billion tariff expenses.
The company announced P&G veteran Shailesh Jejurikar as its new CEO on the day before naming Jon Moeller as executive chairman. Moeller stated during the earnings call that inflation together with unpredictable trade policies and consumer budget adjustments create growing difficulties for the company.
The company predicts its fiscal 2026 revenue will increase between 1% and 5% although this forecast fell short of market predictions. The company achieved outstanding fourth-quarter performance through $20.89 billion in revenue and $1.48 core earnings per share that exceeded market expectations.
The company behind Charmin Tide and Dawn is implementing structural changes to concentrate on high-growth business segments. The company plans to shut down its Bangladesh operations while simplifying its feminine care operations across Asia. CFO Andre Schulten observed that American consumers are increasingly choosing dollar stores while purchasing bigger packages to maximize their budget.
The executives expressed confidence about price increases during economic pressure because they believe premium products continue to attract strong customer demand. According to Bokeh Capital’s Kim Forrest customers will continue to pay higher prices.
