Apple provides a special limited-time promotion which enables customers to purchase iPhone 16 models at discounted prices. The company will boost trade-in values for various older iPhone models until June 18 to reach maximum $650 for new device purchases.
Apple announced the promotion through its trade-in page without fanfare to all its current iPhone models including iPhone 15, iPhone 15 Plus and iPhone 16e. The promotion represents Apple’s strongest upgrade initiative since it provides “extra credit” for eligible trade-ins throughout the three-week promotional period.
The trade-in values depend on the model type and its condition. The trade-in value for a well-maintained iPhone 15 Pro Max has increased to $650 which represents a $20 boost from the previous highest amount. The trade-in value for iPhone 8 models begins at $50 while other models receive higher values.
The full trade-in value requires devices to function properly with unbroken displays and undamaged bodies and operational buttons and batteries that maintain their charge. Apple conducts a short evaluation of devices during both online and in-store trade-in procedures.
The promotion emerges at a critical time for Apple because the company faces growing smartphone market competition and investor pressure due to iPhone sales decline. The company aims to boost the adoption rate of its new hardware products including the iPhone 16 series which provides better processor speed and longer battery life.
The standard iPhone pricing policy of Apple remains unchanged until the following model release but trade-in bonuses create a price reduction opportunity for frequent upgraders.
The move aligns with Apple’s strategy to keep customers and boost revenue while the smartphone market experiences a slowdown worldwide. The promotion aims to boost summer sales before the upcoming iPhone 17 release in the fall.
