Philip Morris Misses Revenue as ZYN Sales Lag

Philip Morris International released second-quarter financial results that fell short of market predictions because ZYN nicotine pouches failed to meet analyst expectations which caused a 7% decline in stock value.
The company generated $10.14 billion in total revenue during the period which exceeded the 7.1% growth rate but fell short of the $10.33 billion market prediction according to LSEG data. The company shipped 190 million ZYN cans which fell below the 203 million projection yet experienced a 24% increase in volume.
CEO Jacek Olczak plans to establish ZYN as the leading brand in the cigarette market through international market expansion. The company achieved steady growth in heated tobacco devices including IQOS while maintaining stable sales of traditional cigarettes.
The company increased its 2025 adjusted profit forecast to $7.43–$7.56 per share from the previous range of $7.36–$7.49. The company delivered adjusted EPS of $1.95 which exceeded the market prediction of $1.86.